Gucci Fights for Gender Equality in New Chime for Change Campaign
After conducting a clean water initiative in Africa last year, Gucci announces the latest chapter of its Chime for Change campaign in their efforts to tackle gender inequality. The project supports six organizations worldwide that support the fight for gender equality: Equality Now, Global Fund for Women, Ms. Foundation for Women, UN Women, Vital Voices and Women Deliver, along with support from Hearst Magazines, Facebook, the Kering Foundation and the Bill & Melinda Gates Foundation.
The elite Italian fashion house launched Chime for Change in 2013 with Beyoncé and Salma Hayek. In this latest initiative, Gucci creative director Alessandro Michele joined forces with Italian street artist MP5 who created the campaign’s theme, dubbed “To Gather Together.” Murals will be seen in London, Hong Kong, New York, Milan, and Taiwan, as part of the label’s global ArtWalls platform. The artwork consists of genderless silhouettes of human figures standing together, rendered in MP5’s signature black and white graphic aesthetic.
In addition, Gucci dropped the first issue of a zine titled, Chime, which celebrate the global voices speaking out against gender inequality. It’s currently on sale at select bookstores and at the Gucci Wooster Bookstore in New York and Gucci Garden in Florence. A digital version of the zine is available here.
Find the official website here